For a few years now, pop-culture has increasingly valued tanning, it is seen as a sign of good health and is part of Western beauty standards. Tanning’s growing popularity has propelled the development of artificial tanning techniques. In Canada, with its long months of winter and snow, the number of artificial tanning users is increasing every year. In 2002, the Federal Department of Health and Social Services added ultraviolet (UV) light to its list of substances that are carcinogenic to humans. Long-term exposure to artificial sunlight contributes significantly to premature skin aging and the risk of skin cancer.